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Unexpected Itineraries of Rome

Implementing party

Zetema

Project description

The “Unexpected Itineraries of Rome” project is a chance to develop, promote, communicate and make available itineraries beyond the usual tourist routes, focusing on decentralised areas of the city characterised by notable elements of nature and landscape, and archaeological sites of great historical, cultural and artistic importance. These zones, while rich in beauty and uniqueness, often go unnoticed even by local residents.

The main goal of the project is to counter the phenomenon of overtourism, namely, the excessive numbers of visitors in restricted areas, concentrated in Rome’s case in the historic centre. To achieve this goal, the intention is to promote valuable experiences in places outside of the current traditional tourist itineraries. At the same time, the aim is to create a philosophy called “never-ending Rome”, with the intention to encourage repeated journeys, targeting tourists of all ages who have already visited the city (repeaters), as well as a prevalently young market.

Through this initiative, the hope is to create a new perspective on discovering the city, helping to distribute the flow of tourists in a fairer and more sustainable way, preventing the excessive saturation of the historic centre and encouraging exploration of less frequented places but with great cultural value.

7 itineraries identified:

  1. Martyr’s Park of Forte Bravetta
  2. Villa Statilia Park, Piazza Vittorio Gardens, former Roman Aquarium
  3. Gazometro and Caffarella Park – the Almone River Itinerary
  4. Torre del Fiscale Park and Park of the Aqueducts, with street art in the Quadraro neighbourhood
  5. Parco di Tor Marancia and Tor Marancia neighbourhood with street art
  6. Pantano and city of Gabii
  7. San Vittorino and city of Gabii

Status

Planning
Tender stage
Site
End of Work

Funding source

State funding

Amount allocated

1.200.000,00 €