Roma Capitale, in collaboration with the Ministry of Culture, the Lazio Region and the Mobility Agency, has promoted and created a cultural tourist card.  This innovative solution offers a single pass, the Roma Pass, which provides access to all archaeological and museum sites in the city, including both state and municipal sites, as well as local public transport. The Roma Pass card is currently available only on physical media and with predefined content that cannot be customised. However, in celebration of the Jubilee Year it will be transformed into a digital card capable of accommodating new services and itineraries of the Eternal City. 

Specifically, the digital Roma Pass will allow access to various services: entrance to the sites and attractions, access to events (concerts, theatre, ballet, opera, Rome Film Festival, etc.), use of public transport.

The digital Roma Pass portal and app will support the visitor in the main phases of the customer journey: Decision, Planning, Ticketing, Experience.

The installation and configuration of computer-based access control and security equipment (gates, access controls, handhelds, etc.) will be conducted at all sites that can be visited and on local and regional public transport in order to recognise the visitor's access via their digital access card.  Furthermore, access to numerous partnership agreements will be available. 

The new digital Roma Pass will be promoted through on-line and off-line communication campaigns both nationally and internationally, as well as in trade fairs and dedicated events.